MEET AUSTIN AND LINDSAY
Paw Partner
Creative Brief: With an increase in cyclist fatalities, our goal was to educate viewers that bikes and cars have a responsibility to share the road.
Strategy: Rather than a typical approach restating laws and consequences, we wanted to hear from a typical cyclist and driver, to remind viewers that the laws are for people like you and me .
Deliverables: Bellingham Television, YouTube.
SHARING THE ROAD
City of Bellingham and
Washington State Dept. of Transportation
Creative Brief: With an increase in cyclist fatalities, our goal was to educate viewers that bikes and cars have a responsibility to share the road.
Strategy: Rather than a typical approach restating laws and consequences, we wanted to hear from a typical cyclist and driver, to remind viewers that the laws are for people like you and me .
Deliverables: Bellingham Television, YouTube.
CULTURAL FESTIVAL
Allied Arts | Whatcom Cultural Arts Festival
Creative Brief: Introduce the Cultural Festival and show how the festival supports cultural diversity and shared community through art.
Strategy: Interview several artists, vendors and musicians who share why they believe the festival is important.
Deliverables: Video for Website, YouTube, and shared to attract future sponsors.
WATERCOLORS
David Syre | Gallery Syre
Creative Brief: Meet artist David Syre.
Strategy: David shares his creative process through through interviews and visiting his studio in Tucson, Arizona.
Deliverables: Showing on screen at Gallery Syre. Additional share on Website, YouTube and social media.
HANGING H
Hanging H Social Media
Creative Brief: Demo the capabilities of Hanging H on social media.
Strategy: Create short videos from footage taken at Hanging H projects. We have currently created over 50 videos for Hanging H social media.
Deliverables: Facebook and Instagram.
FACSIMILE
Facsimile Photo Restoration
Creative Brief: Introduce Jenn, the owner and lead restoration artist of Facsimile.
Strategy: Blend images of Jenn working with photos and retouching a variety of images. Focus on “why” she does the work, rather than specific techniques.
Deliverables: Video primarily for website, with options for secondary delivery.
BELLINGHAM AT NIGHT
Bellingham Nightlife
Creative Brief: Create an attention grabbing “sizzle” video for the Bellingham Nightlife website.
Strategy: Drone shots over the city at night, with upbeat editing and music.
Deliverables: Website, YouTube and social media.
INDIGENOUS PEOPLES INSTITUTE
Seattle University
Creative Brief: Share the importance of the Indigenous Peoples Institute and how it helps Indigenous Students succeed at Seattle U.
Strategy: Weave together interviews with the director, students, founders and important contributors.
Deliverables: Created for the “Raising Hands” event sponsored by the Tulip Tribes, and for BBBS media and PR.
MAKING CONNECTIONS
Harvest Against Hunger
Creative Brief: Share how Harvest Against Hunger makes a difference in the community providing healthy produce to those who may not have access.
Strategy: Show the connection between farms and food banks through interviews with people involved in the program.
Deliverables: Created for the “Raising Hands” event sponsored by the Tulip Tribes, and for Harvest Against Hunger media and PR.
PRESERVING HISTORY
Stanwood Historical Society
Creative Brief: Share how UCNW makes a difference in the community. The challenge was to show that the healthcare is both accessible and of the highest quality.
Strategy: Interviews with doctors, patients, and shareholders.
Deliverables: Created for the “Raising Hands” event sponsored by the Tulip Tribes, and for Stanwood Historical Society media and PR.
PRESERVING HISTORY
Stanwood Historical Society
Creative Brief: Share how UCNW makes a difference in the community. The challenge was to show that the healthcare is both accessible and of the highest quality.
Strategy: Interviews with doctors, patients, and shareholders.
Deliverables: Created for the “Raising Hands” event sponsored by the Tulip Tribes, and for Stanwood Historical Society media and PR.