BUILD SMALL, LIVE LARGE
Creative Brief: Change zoning laws to allow for smaller homes to support accessible, affordable housing.
Strategy: Share family stories to show policy makers the benefits of small homes.
Deliverables: Shared at community meetings and PR campaign. Campaign successfully changed policy.
TRAVEL WITH CARE
City of Bellingham, WA. Dept of Transportation
Creative Brief: Reduce traffic accidents by clarifying traffic laws and sharing facts about traveling safely.
Strategy: On-camera host will summarize key points supported by text and images.
Deliverables: Created for Bellingham Television.
RESTORING THE RIVER
Creative Brief: Show how different interest groups can work together to protect the Nooksack River.
Strategy: Interview a Farmer, Tribal Member, and Wildlife Biologist. Weave the stories to show we all have common ground to work from.
Deliverables: PR video, speaking engagements, website video, local television.
BOAT SHOW SALE
Lake Union Sea Ray
Creative Brief: :30 second commercial spot to advertise the Tent Sale.
Strategy: Combine upbeat music, voice and previously recorded footage to edit a fun, inviting promo.
Deliverables: YouTube pre-roll commercial.
PADDEN ON ICE
Creative Brief: Drone footage of Lake Padden
Strategy: Drone footage set to music
MODIFY YOUR CRAB POT
Creative Brief: Share best practices for preparing crab pot.
Strategy: Expert host walks the viewer through the process of preparing crab pot escape hatch..
Deliverables: YouTube, Educational websites.
Zippy Snack Maker
Creative Brief: Demonstrate the Zippy Snack Maker and its many uses.
Strategy: Show the Zippy in action, running through several recipes.
Deliverables: On-location video, Amazon, website.
Creative Brief: Show the dangers of derelict fishing nets and how NW Straits has worked to successfully clean and protect our near-shore environment.
Strategy: Documentary approach. Give the viewer an inside look at the problem and the solution.
Deliverables: Fundraising event, general fundraising, website video
YES WE CAN
Creative Brief: Use creative visuals to share how aluminum cans can be good for the environment, and to invite people to a canned beer fundraising event. Emphasise the name of the event: “Yes We Can”.
Strategy: Fun local images and creative visuals share information about the “Yes We Can” event.
Deliverables: YouTube and Marketing.
NW Indigenous News
Creative Brief: Follow the Tribal Canoe Journey, sharing stories from the event. This is the opening segment of a 30: minute magazine style news program.
Strategy: Tell the stories though interviews with participants, using an on camera host to guide the narrative.
Deliverables: Television Program.
RE Store and City of Bellingham
Creative Brief: Produce a 4 part video series to teach the community best practices in maintaining stormwater and structures.
Strategy: Each segment features a host to share information, supported by voice over. This segment on catch basins is part 1 of 4.
Deliverables: Local Television and Website.
Marysville Strawberry Festival
Creative Brief: :30 second TV spot to invite the community to this family friendly event.
Strategy: Use a child’s voice for narration to highlight the “fun for the whole family” aspect of the festival.
Deliverables: Local Television.
TOTEM JOURNEY – PT 1
NW Indigenous News
Creative Brief: Share the story of the “House of Tears Carvers” and the fight to protect sacred Lummi land from a proposed coal terminal.
Part 1 of 2.
Strategy: Interviews with both Totem Carvers and people in the community who share concerns about developing the coal terminal.
Deliverables: Television segment for NWIN.
VOLT ON BAKER
Volt Heated Slippers
Creative Brief: Show the Volt Slippers in action, with creative visuals to add “eye-candy”.
Strategy: Follow our model on her walk around Mt. Baker, with a few creative twists to add visual interest.
Deliverables: Trade show loop, website, YouTube
WE ARE IN THIS TOGETHER
Island Hospital Foundation
Creative Brief: Share the stories of individuals impacted by Island Hospital. Use creative storytelling to engage the audience.
Strategy: Find the heart of each persons story and write it on a card. Allow the music and visuals to move quickly through each story.
Deliverables: Fundraising event and website.