RIDE YOUR RIDE
Washington Traffic Safety Commission
Creative Brief: Create a social media video that captures the excitement of being on a motorcycle and a reminder to be safe on the road.
Strategy: To “Ride Your Ride” means to ride smart and to make your own decisions. We borrowed this popular phrase and blended it with cool shots of bikes.
Outcome: YouTube pre-roll with paid views. Beat expectations on YouTube with record engagement and views.
PADDLE TO LUMMI
Lhaq’temish Foundation
Creative Brief: Document the Tribal Canoe Journey and share how the Lhaq’temish Foundation supports and strengthens Native Culture in the Lummi Nation.
Strategy: Tell the story of the Canoe Journey through the voices of paddlers, elders, and youth. Highlight the Lhaq’temish Culture.
Outcome: Created for the Lummi Nation and the Tulalip Tribes. Played at the “Raising Hands” gathering.
JOIN OUR TEAM
All American Marine
Creative Brief: For the past 15 years we’ve worked with AAM, producing commercial videos for their high-end boats. For this project, our mission was to recruit skilled workers to keep up with demand.
Strategy: Worked collaboratively to determine the key benefits of working at AAM. Guided interviews to hit these points and deliver a high energy video.
Outcome: Shared on website and social media for increased recruitment and interest.
ACCESSIBILITY CHALLENGE
Cascade Connections
Creative Brief: Cascade’s group home for adults with developmental disabilities required accessibility upgrades. As a creative partner with Cascade for several years, they reached out to us to produce a video to raise the much needed funds.
Strategy: Audience would meet the residents and see specifically how their donations would be used.
Outcome: Raised the much needed funds – and more. Cascade is now looking to expand and build another group home to meet the needs of the community.
LIVE THE DREAM
Mt. Baker Tiny Homes
Creative Brief: Take viewers into the home for an inside look at tiny home living. Show off the design and features.
Strategy: Spent an afternoon filming with our on-screen talent to show “a day in the life” in a Mt Baker Tiny Home.
Outcome: Plays on the website, and as a looping video in the home as it tours home shows.
INDIGENOUS PEOPLES INSTITUTE
Seattle University and the Tulalip Tribes
Creative Brief: Show how the IPI shares Indigenous culture and helps Indigenous students succeed at Seattle University.
Strategy: Weave together interviews with the director, students, and founders who share the mission of the IPI. Design images of students and the university to blend seamlessly with cultural images and indigenous language.
Outcome: Shown on theater screen to a wide audience at the Tulalip Tribes “Raising Hands” event. Coninues to promote the program and the university.
SHARING THE ROAD
Washington Traffic Safety Commission
Creative Brief: In an ongoing effort to reduce traffic fatalities, we were challenged to remind people that we all have a responsibility to share the road.
Strategy: We chose to talk to real people – a cyclist and a driver – who remind us that driving safe is about real people in our community.
Outcome: Successfully showed as a paid YouTube ad with repeated runs.
COLOR AND LINE
David Syre | Cordata Gallery
Creative Brief: Give visitors to the Cordata Gallery an inside look at the work of featured artist David Syre.
Strategy: Take viewers into Syre’s studio to learn more about his art and his process. Include both interviews and candid moments.
Outcome: This is our third year producing films for the Cordata Gallery. The films continue to successfully share the story of the featured artists and expand the reach of the gallery.
MAKING CONNECTIONS
Harvest Against Hunger
Creative Brief: In the past, Harvest Against Hunger has struggled to explain the complex nature of their work. Our task was to simplify and share their mission and strategy with the goal of raising much needed funds.
Strategy: Interview a farmer, a food bank manager, and other stakeholders to share how Harvest connects them to fight food insecurity.
Outcome: Designed for a fundraiser that raised a record setting amount for Harvest and “blew past our goals.”
“BLEW PAST OUR GOALS”
We blew past our goals at this years fundraiser. The video played just before the auction and had a big impact on our success. People were commenting on how much they liked it and appreciated the storytelling. Thanks for representing Harvest Against Hunger so well.
David Bobanick, Executive Director
Harvest Against Hunger
MORE ALIKE THAN DIFFERENT
Cascade Connections
Creative Brief: Share how Cascade Connections makes a difference in the lives of people with disabilities, and remind viewers that we are all part of a shared community.
Strategy: Show viewers that we all share common ground, regardless of disabilities or differences.
Outcome: Shown at the Cascade fundraising event. Raised record setting funds for people with disabilities.
SPOTTER PATROL
Washington Traffic Safety Commission
Multiple Law Enforcement Agencies
Creative Brief: Designed for law enforcement training, this video highlights the steps to successfully execute a spotter patrol.
Strategy: Work with experts to develop the script. Explain and show a spotter patrol in action.
Outcome: Video used throughout Washington State for law enforcement training.
COMMITTED TO DIVERSITY
Strongtower Consulting
Creative Brief: Create short video to highlight Strongtower’s commitment to diversity. Designed for Microsoft supplier event.
Strategy: Incorporate a strong script blended with photos and graphics to highlight information.
Outcome: Premiered at Microsoft Event. Strongtower was awarded 2024 Diverse Owned Supplier Finalist.
WOMEN PAINTERS OF WASHINGTON
Women Painters and Cordata Gallery
Creative Brief: Share the history of the prestigious Women Painter’s group. Highlight not only the artwork but also how the group lifts up women’s voices.
Strategy: Weave together interviews from members of the group. Film the Cordata Gallery exhibit as a backdrop to the stories.
Outcome: Shared at the Cordata Gallery opening. Featured on WPW website. Shared for fundraising and promotions.
HEALTHCARE FOR EVERYONE
Unity Care NW
Creative Brief: Share how UCNW makes a difference in the community. Our challenge was to pair affordability with care of the highest quality.
Strategy: Blend interviews with doctors, patients, and shareholders to share the story.
Outcome: Video repeatedly delivered excellent results for fundraising efforts and community outreach.
NW SCHOOL
School for Deaf and Hard of Hearing Children
Creative Brief: Share how the NW School impacts the lives of the children and community it serves.
Strategy: Meet the teachers, director and students at the school and share their unique stories.
Outcome: Promotional media for the NW School. Produced for the “Raising Hands” event sponsored by the Tulip Tribes.