HEALTHCARE FOR EVERYONE
Unity Care NW
Creative Brief: Share how UCNW makes a difference in the community. The challenge was to show that the healthcare is both accessible and of the highest quality.
Strategy: Interviews with doctors, patients, and shareholders.
Deliverables: Video for YouTube and UCNW website. Breakout videos for social media.
NW Indigenous News
Creative Brief: Tell the story of the history and culture of the Tribal Canoe Races. Part 1 of a 2 part series.
Strategy: Interviews with Tribal Leaders including Tribal Chairman Mel Sheldon, Theresa Sheldon, and Senator John McCoy.
Deliverables: One segment of a 30-minute magazine style television show, NW Indian News.
A BRIEF HISTORY
Creative Brief: Share the history of Allied Arts, keeping the tone fun and artistic rather than academic.
Strategy: Create a conversational tone between interviews and voice over. Include motion graphics, drone video and archival footage to create visual interest.
Deliverables: Video for YouTube, website and social media. Project included video SEO, YouTube page update and graphics.
CATCH MORE CRAB
Creative Brief: Share tips to prevent lost crab pots which damage the environment.
Strategy: Use text and engaging animation to give a “crabs eye view” of hazards.
Deliverables: Video shows at Washington State Ferry Terminals and onboard screens. :30 second commercial spot.
IOWA STREET RIVER
Creative Brief: Personal Project
Strategy: Drone Footage of Flooding in Bellingham, 2021
ACCESS BELLINGHAM OPENER
Creative Brief: Short video to announce the beginning of Bellingham Public Television for the evening.
Strategy: Use creative visuals and style to transition from government programming to creative community television.
Deliverables: BTV local television.
Big Brothers Big Sisters
Creative Brief: Show how Big Brothers Big Sisters makes a difference in peoples lives.
Strategy: Tell the story of two “sisters” whose lives have changed thanks to the program. Show how both the program is a win for everyone involved.
Deliverables: Created for the “Raising Hands” event sponsored by the Tulip Tribes, and for BBBS media and PR.
Comfort Handle, Amazon Store
Creative Brief: Demonstrate the benefits of ComfortHandle. Show its use in a variety of situations and with a range of age groups. Include full demonstration of installation.
Strategy: Film Comfort Handle in action with voice over narration of story and benefits.
Deliverables: For Amazon Store
MEET PROFESSOR JULIAN WU
English Language Institute, China
Creative Brief: Introducing Professor Wu to Chinese speaking students taking his Master Class.
Strategy: Combine interview with Professor Wu with footage of him teaching and working with students.
Deliverables: Website Video
HEALTHY MOMS & BABIES
March of Dimes
Creative Brief: Share how March of Dimes works to improve the health of mothers and babies. Emphasize how their current work extends far beyond the annual March.
Strategy: Interviews with doctors and families touched by March of Dimes.
Deliverables: Created for the Tulalip Tribes “Raising Hands”. Follow up video on YouTube and social media for March of Dimes.
WELCOME TO THE PATIO
Bellingham Cider Company
Creative Brief: BCC wanted to document the building of a new outdoor patio.
Strategy: Together, we worked to take the video a step further, mixing build images with images of guests enjoying the new patio and sunset.
Deliverables: YouTube and social media. Breakout short videos for additional social media spots.
THE ART OF BETH ANNA
Creative Brief: Share Beth Anna’s story. Allow visitors to Gallery Syre to “meet” this unique artist as they view her paintings and artwork.
Strategy: Spend a day with Beth Anna and create a video that gives the audience an inside look at her life and process.
Deliverables: Showing at Gallery Syre. Secondary videos for YouTube, website, and social media.
RED BALLOON STUDIOS
Red Balloon Studios
Creative Brief: Share the fun and excitement of working with Red Balloon Studios.
Strategy: Create a sizzle reel in the style of Vogue Magazine or other high fashion video blogs.
Deliverables: Video for YouTube, website, and social media.