RIDE YOUR RIDE
Washington Traffic Safety Commission
Creative Brief: Create a social media video that captures the excitement of a motorcycle ride, and also reminds riders to stay safe on the roads.
Strategy: To “Ride Your Ride” means to ride smart and to make your own safety decisions. We borrowed this popular phrase and blended it with cool shots of bikes.
Outcome: Beat expectations on YouTube with record engagement and views.
JOIN OUR TEAM
All American Marine
Creative Brief: For the past 15 years we’ve worked with AAM, producing commercial videos for their high-end boats. For this project, our mission was to recruit skilled workers to keep up with demand.
Strategy: Worked collaboratively to determine the key benefits of working at AAM. Guided interviews to hit these points and deliver a high energy video.
Outcome: Shared on website and social media for increased recruitment and interest.
HAPPY EARTH DAY
Bellingham Cider Company
Creative Brief: Create a fun and welcoming video to show BCC’s new solar panels.
Strategy: Use drone shots, local music, and text to create a fun vibe. Let the music and images tell the story, rather than script or interview. Designed for an Earth Day release.
Outcomes: Shared successfully on social media.
INDIGENOUS PEOPLES INSTITUTE
Seattle University and the Tulalip Tribes
Creative Brief: Show how the IPI shares Indigenous culture and helps Indigenous students succeed at Seattle University.
Strategy: Weave together interviews with the director, students, and founders who share the mission of the IPI. Images of students and school to blend seemlessly with cultural images and indigenous language.
Outcomes: Showed on theater screen to wide audience at the Tulalip Tribes “Raising Hands” event. Coninues to promote the program and the University.
COLOR AND LINE
David Syre | Cordata Gallery
Creative Brief: Give visitors to the Cordata Gallery an inside look at the work of featured artist David Syre.
Strategy: Take viewers into Syre’s studio to learn more about his art and his process. Include both interview and candid moments.
Outcomes: This is our third year producing films for the Cordata Gallery. The films continue to successfully share the story of the featured artists and expand the reach of the gallery.
MAKING CONNECTIONS
Harvest Against Hunger
Creative Brief: In the past, Harvest Against Hunger has struggled to explain the complex nature of their work. Our task was to simplify and share their mission and strategy, while also building emotional connections.
Strategy: Interview farmer and food bank representative to share how HAH connects them.
Outcomes: Designed for a fundraiser that raised a record setting amount for HAH and “blew past our goals.”
“BLEW PAST OUR GOALS”
We blew past our goals at this years fundraiser. The video played just before the raise the paddle and had a big impact on our success. People were commenting on how much they liked it and appreciated the storytelling. Thanks for representing Harvest Against Hunger so well.
David Bobanick, Executive Director
IF YOU DRIVE A CAR
Washington Traffic Safety Commission
Creative Brief: Remind public about the new laws involving distracted driving and vulnerable road users. Designed as YouTube pre-roll.
Strategy: Rather than a talking head video, we choose to take a walk about town with our host.
Outcomes: We’ve produced several videos for the WTSC. They continue to outperform expectations.
SPOTTER PATROL
Washington Traffic Safety Commission
Multiple Law Enforcement Agencies
Creative Brief: Share steps to successfully execute a spotter patrol. Designed for law enforcement agencies.
Strategy: Work with various agencies to develop script. Production to include drone, text, graphics and demonstrations to enhance understanding.
Outcome: Video used throughout Washington state for law enforcement training.
CULTURAL ARTS FESTIVAL
Allied Arts | Whatcom Cultural Arts Festival
Creative Brief: Share how the Cultural Festival supports cultural diversity and shared community through art.
Strategy: Bring together the diverse voices of the artists, musicians, vendors and other stakeholders who share why they choose to support the festival.
Outcome: Video not only promotes the festival but has had continued use in fundraising and outreach
COMMITTED TO DIVERSITY
Strongtower Consulting
Creative Brief: Create :30 second spot to highlight Strongtower’s commitment to diversity
Strategy: A strong script blended with photos and graphics to highlight information.
Outcome: Premiered at Microsoft Event. 2024 Diverse Owned Supplier Finalist.
WOMEN PAINTERS OF WASHINGTON
Women Painters and Cordata Gallery
Creative Brief: Share the history of the Women Painter’s group and show the artwork, comradery and mentoring that make the group unique.
Strategy: Identify key ideas and weave together stories from members of the group.
Outcomes: Shared at Cordata Gallery oipening. Featured on WPW website. Shared for fundraising and promotions.
POINT ELLIOT TREATY
Tulalip Tribes
Creative Brief: Share the history and cultural significance of the Point Elliot Treaty. Hosted by Allyea Hernandez, a leader in the Tulalip youth community.
Strategy: Collaborate with cultural leaders to craft a script. Include archival images and archival footage from personal collection.
Outcomes: Shared at Raising Hands event and at Hibulb Museum. Plays on loop in the lobby of Tulalip Hotel and Casino.